The bite in the Apple logo was added so people wouldn't confuse it with a cherry

 

The bite in the Apple logo was added so people wouldn't confuse it with a cherry. The bite is also a play on the word "byte", which is a computer term.

The first version of the Apple logo was developed by Steve Jobs and Ronald Wayne and lasted less than a year. It was a literal representation of Isaac Newton sitting under a tree, reading a book, with an apple falling onto his head.

Graphic designer Rob Janoff was brought in to design the Apple logo. He brought two versions of the logo to the meeting, one with a bite and one without. The colorful version, dubbed the “rainbow apple”, was chosen.